Imran · Senior Product Designer & UX Lead
10+ years from 0 to 1 — hands-on craft and leading design teams. Deeply curious about what AI interfaces should feel like for people.
Sales reps rejected the first version — it added work instead of removing it. Research-driven pivot to an AI agent engine. €1.7M seed funding followed.
Turned a missing analytics feature into a deal-closing capability. Gave internal communicators real-time insight into what was working and why.
Led design through a post-acquisition integration. Brought core Smarp features into Haiilo while keeping customer trust intact and migrating most users within a year.
Native iOS and Android design across Smarp and Haiilo. Platform-first thinking — designed for the mobile context, not adapted from web.
Token infrastructure, 43 components, and a CLAUDE.md that gives AI coding tools the context they need to build on-spec — without manual correction.
Free iOS app that removes the guesswork from parking in Helsinki, Espoo, and Vantaa. Plain-English rules, free spot finder, and instant sign scanning. No account, no tracking.
10+ years in B2B SaaS — from 0-to-1 startups to leading design teams. I specialize in AI-first products, design systems, and making complex problem spaces feel simple.
Freelance
Feb 2026 – Present
Optivian
Jan 2025 – Jan 2026
Haiilo
Mar 2024 – Dec 2024
Haiilo
Feb 2022 – Mar 2024
Smarp
Jan 2019 – Feb 2022
ZEF
Jan 2016 – Jan 2019
Ezyinsights
Nov 2015 – Dec 2016