Designing intelligent systems that feel clear, useful, and human.
AI-powered sales platform where I led UX strategy as Founding Designer, contributing to product direction that helped secure €1.7M in seed funding.
Haiilo's intranet supports internal communication and collaboration across organizations. As VP of UX, I led company-wide UX strategy, mentored designers, and elevated UX maturity across the organization.
Smarp is an employee advocacy platform that helps teams share and engage with brand content. As UX Lead, I led the UX team through the acquisition by Haiilo and designed end-to-end web and mobile experiences.
Designed native mobile experiences for iOS and Android platforms, focusing on intuitive navigation and seamless user interactions. Selected works of my app designs in one place.
Product designer with 10+ years of experience building and scaling B2B and B2C SaaS products across startups, scaleups, and established companies. Experienced in taking products from early discovery through growth, contributing to product vision, UX strategy, research, and design systems. Hands-on designer with practical experience designing AI-powered products and using AI tools to accelerate research, prototyping, and collaboration with engineering.
Jan 2025 – Jan 2026
Optivian
Mar 2024 – Dec 2024
Haiilo
Feb 2022 – Mar 2024
Haiilo
Jan 2019 – Feb 2022
Smarp
Jan 2016 – Jan 2019
ZEF
Nov 2015 – Dec 2016
Ezyinsights